Positioning and messaging.
Critical groundwork to gain customer mindshare
Rethink your product so customers understand its distinct advantages.
Our in-depth knowledge of the autotech ecosystem – the old guard, the new hopefuls, and everyone in between – means we can successfully position your product in a way that is unique, compelling, and defensible. We can then help you create clear and compelling messages that resonate.
Understand the trends shaping the market and the challenges facing your customer
Discover what you’re up against—the competitors you know and those you don’t
Identify the targets you need to reach, their motivations, pain points, and priorities
Pinpoint the unique features and benefits of your offering that single you out for success
Succinctly articulate your unique value in the market
Develop key messages that clearly explain to your audience why they should care
“If we had not worked with Third Law, we would have been less effective in positioning our company and technology to the market. They were able to engage with our team to quickly understand our offering, and then translate that into an effective execution strategy for branding and marketing activities.”
Ben Hoffman, former CEO, Movimento
When OpenCar viewed its opportunity through Third Law’s automotive-industry lens, its positioning, messaging, and pitch transformed. OpenCar experienced a big change in conversations with prospective customers and buyers too—from blank stares to real engagement.
Read the case study
