What we think.
The thrills and chills of automotive technology marketing
Reading time: 5 minutes If you’re having problems establishing lasting corporate partnerships, maybe you’re going about it the wrong way. Here are the three main problems we see and what you can do about them.
Reading time: 3 minutes Is there anything special about marketing metrics when you’ve got a specialty niche market or highly tailored audience? You betcha.
Reading time: 6 minutes The debate rages on – will engineers ever be able to give up passive voice? I put down the first line of defense and claim “no, for good reason!”
Reading time: 4 minutes Volvo Vision 2020 was an incredible moonshot, and few in the industry thought they’d get there. But it wasn’t their accident rate that ended up failing.
Reading time: 7 minutes Positioning may seem like a simple concept, but don’t be fooled. It looks easy, but few organizations truly understand what it is, how to do it properly, and what to do with it. We show you how to get started.
Reading time: 2 minutes Finding good imagery to attract eyeballs in an increasingly visual world is tough and resizing images for every single social media network is painful. Here’s one way to save yourself time.
Reading time: 2 minutes Clients often ask us about the ideal length of a blog. It’s an important question and we’ve got the answer: just let your cat write it.
Reading time: 5 minutes We explore the state-of-the-art in virtual conferences as implemented within video games: what’s the experience like and where do they fit?
Reading time: 11 minutes If you want to understand why some engineers distrust marketers, start here. We look at the top 8 myths that cause disrespect, bad blood, and problems between the two disciplines.
Reading time: 2 minutes Our guest blogger Maria Ford of Phrase Strategy talks about trusting your instincts that something is wrong with your brand, and how crucial the voice of the customer is for molding your website, pitch, and collateral.
Reading time: 7 minutes Today’s marketing is about bringing willing and interested customers to a business. It’s authentic – attracting, engaging, and delighting customers in a way that provides value, builds trust, and creates long-term relationships. Here’s why minimum viable marketing is the way to go.
Reading time: 4 minutes Internal subject matter experts (such as engineers, software developers, and researchers) are seemingly perfect candidates to create high-value content. How come it never quite works out that way? Here are three fundamental reasons why SMEs struggle at creating marketing content and what you can do about it.
