What we think.
The thrills and chills of automotive technology marketing
Reading time: 2 minutesFinding good imagery to attract eyeballs in an increasingly visual world is tough and resizing images for every single social media network is painful. Here’s one way to save yourself time.
Reading time: 2 minutesClients often ask us about the ideal length of a blog. It’s an important question and we’ve got the answer: just let your cat write it.
Reading time: 5 minutesWe explore the state-of-the-art in virtual conferences as implemented within video games: what’s the experience like and where do they fit?
Reading time: 11 minutesIf you want to understand why some engineers distrust marketers, start here. We look at the top 8 myths that cause disrespect, bad blood, and problems between the two disciplines.
Reading time: 2 minutesOur guest blogger Maria Ford of Phrase Strategy talks about trusting your instincts that something is wrong with your brand, and how crucial the voice of the customer is for molding your website, pitch, and collateral.
Reading time: 7 minutesToday’s marketing is about bringing willing and interested customers to a business. It’s authentic – attracting, engaging, and delighting customers in a way that provides value, builds trust, and creates long-term relationships. Here’s why minimum viable marketing is the way to go.
Reading time: 4 minutesInternal subject matter experts (such as engineers, software developers, and researchers) are seemingly perfect candidates to create high-value content. How come it never quite works out that way? Here are three fundamental reasons why SMEs struggle at creating marketing content and what you can do about it.
Reading time: 2 minutesWhat do others think of you based on your pic alone? Do you look competent, likable, influential? Here’s a fun way to get that insight into how online strangers perceive you.
Reading time: 6 minutesIs it possible to use a sophisticated AI to write your blogs? What about that whitepaper, which is perpetually on hold? We explore the state of the art GPT-2 language model to see how well a machine can generate meaningful and accurate content.
