How to Establish Yourself as a Genuine Thought Leader
Reading time: 5 minutesThought leadership is powerful, influential, and completely misunderstood. Here’s what it is and how to get started.
What we think.
The thrills and chills of automotive technology marketing
Latest insights
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Can You Use AI Generated Images in Your Next Presentation?
Reading time: 9 minutesIs there any way that savvy marketers can use the explosion of AI image generators to their advantage? Let’s find out.
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How to elevate your message
Reading time: 3 minutesThe further up the food chain you go in your sales encounters, the less you should talk about technology details. Here’s how to elevate your message from engineering to the C-suite.
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The invisible competitor stealing your business
Reading time: 7 minutesPositioning your company’s products with a SWOT? Make sure that you don’t forget about this invisible competitor that could be your biggest threat.
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12 tips to take your presentations from muddled to mesmerizing
Reading time: 4 minutesBy boosting the visual punch of your presentations, you’ll make them far more effective. Here’s a dozen simple things you can do today.
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Brand strategy: Branded house or house of brands?
Reading time: 5 minutesThere are several ways you can go about naming your products. This post looks at two different strategies and helps you decide which is right for your company and your products.
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What is Marketing’s Role in the Sales Process?
Reading time: 5 minutesMarketing’s role is often misunderstood by sales, leading to frustration and strained relationships. How do you get the two departments to play nice and what’s the big deal if they don’t?