A Painful Process: Buying a Software-defined Car from a Traditional OEM
Reading time: 8 minutesMy process of buying a new software-laden car drove home the message that OEMs and dealerships are woefully unprepared. Here’s what happened.
What we think.
The thrills and chills of automotive technology marketing
Latest insights
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From printfs to Paper Trails: Lessons for Automotive Logging Cybersecurity
Reading time: 6 minutesAs the connected car industry grows, loggers and the data they collect open up a whole host of security vulnerabilities. Here’s what you need to know to understand the threat.
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Three Mistakes to Avoid When Adopting a Vertical Strategy
Reading time: 3 minutesSingling out an audience to target can be profitable when done properly and a waste of resources when not. Here’s three mistakes to avoid.
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The Hidden Risks of the Zero-dollar Cloud
Reading time: 6 minutesFree cloud services let you get a business off the ground with little or no initial capital outlay and no monthly fees. There’s gotta be a catch. What are you missing that could sink your company?
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Taking your EV out for a spin? Better bring your wallet
Reading time: 4 minutesEveryone is excited about the cost savings of EVs. But who is going to pay for our infrastructure once fuel taxes become a thing of the past? We look at the best options to prevent our roads from irretrievable decay.
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The Most Common Marketing Mistakes CEOs Make
Reading time: 5 minutesCEOs can be wildly different but they typically make similar mistakes when it comes to marketing their companies. We examine some of the ones we frequently encounter and how to fix them.
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Infographic: what’s beyond today’s EVs?
Reading time: 4 minutesEVs provide a host of benefits and several drawbacks. We’re betting our money on ZEVs – here’s why you should too.
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The Shocking Secret Behind Clickbait
Reading time: 5 minutesThis is the one b2b technology marketing tip you must know about. Don’t write another headline before you read this!
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The most powerful AI on the planet … but can it write?
Reading time: 7 minutesHow well does the world’s smartest AI work when given a real-life task: writing marketing content? The answer may surprise you.
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Hertz so good – taking advantage of parked rentals
Reading time: 2 minutesCar sharing in Japan often has less to do with driving and more to do with personal space. What are these non-driving use cases and when are they coming to North America?
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Are ride and car sharing profitable at scale?
Reading time: 3 minutesRide sharing companies keep going out of business and automakers keep shutting down their car sharing operations. Is this transportation option doomed?
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OnStar: The Canary in the Coalmine
Reading time: 4 minutesOnStar recently announced they are planning on opening their services to non-GM vehicles. Seems like a sound business decision, right? Maybe, but it’s not a good omen.