Apple versus GM: an unfair fight
Reading time: 5 minutesThe market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
What we think.
The thrills and chills of automotive technology marketing
Latest insights
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Winter is coming: snow-proof your autonomous cars
Reading time: 2 minutesWhat do you need to test autonomous cars in winter conditions? We look into Ottawa’s unique Area X.O smart mobility center, which can give you a leg up in your research, development, and testing. (Or is that a tire up?)
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COVID car: Could the pandemic bring a resurgence to the auto industry?
Reading time: 4 minutesCOVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.
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Rivian under attack by lawmakers who insist on Rivian dealerships
Reading time: 3 minutesIs Rivian’s business going to be threatened by OEM and dealership lobbyists? Or will they just abandon Detroit altogether?
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In-car personalization is out. Could exterior car personalization be in?
Reading time: 3 minutesWith the buzz of in-car personalization fading, perhaps the industry should turn its sights to the car’s exterior? Before we do …
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We’re our own worst enemy – not the cars we drive in
Reading time: 3 minutesIs there any point in arguing about whether autonomously driven or human-controlled car crashes are most to fear? Not when more people die by suicide each year than by car crash of any kind.
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Volvo’s Vision 2020 inspired an industry, then failed – just not in the way you think
Reading time: 4 minutesVolvo Vision 2020 was an incredible moonshot, and few in the industry thought they’d get there. But it wasn’t their accident rate that ended up failing.
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The Frustration of Autonomous Classification
Reading time: 4 minutesAutonomous classification is a devilish problem. SAE’s industry standard has proved itself useful but there are challengers – including Third Law.
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Deep fake marketing: Can an AI create good content?
Reading time: 6 minutesIs it possible to use a sophisticated AI to write your blogs? What about that whitepaper, which is perpetually on hold? We explore the state of the art GPT-2 language model to see how well a machine can generate meaningful and accurate content.
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Automotive Recalls Infographic 2019
Reading time: 5 minutesThis new update to our popular CX3 Marketing infographic of 2016 reveals that software recalls may have actually stabilized. Who knew?
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An Insider’s View of the Automotive Technology Market
Reading time: < 1 minuteAutotech Revolution is our ebook that looks at the most important trends happening today and how they’re affecting the industry from an insider’s perspective.