Apple versus GM: an unfair fight
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
What we think.
The thrills and chills of automotive technology marketing
Latest insights
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What’s the deal with &zwnj?
Reading time: 4 minutes Aren’t you dying to know what’s that garbage at the end of your emails? (Wouldn’t it be even better if you could help get rid of it?)
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Winter is coming: snow-proof your autonomous cars
Reading time: 2 minutes What do you need to test autonomous cars in winter conditions? We look into Ottawa’s unique Area X.O smart mobility center, which can give you a leg up in your research, development, and testing. (Or is that a tire up?)
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The important role of content in the customer buying journey
Reading time: 5 minutes Creating content to attract and engage prospects shouldn’t be guesswork. Here’s how to strategically map it to meet prospect needs depending on where they are in the buying cycle.
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On becoming a political company
Reading time: 3 minutes We might not have power, but we do have opinions. We discuss the pitfalls behind companies being political and express our own opinions on today’s politics.
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Triple bottom line: How to be an influencer for the rest of us
Reading time: 3 minutes What is “triple bottom line” and are corporations uniquely positioned to affect change? What can you do as an employee? Plenty, as it turns out.
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Where are you on the tech company maturity curve?
Reading time: 5 minutes A technology company’s leadership and culture tend to create different types of organizations. And those that survive long enough follow a natural maturity curve. What type of company do you work for?
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Pandemic marketing 101: revive content creation
Reading time: 2 minutes Pandemic budget cuts shouldn’t end your marketing, but instead resuscitate it – in the direction you should be headed anyway.
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COVID car: Could the pandemic bring a resurgence to the auto industry?
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.
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Rivian under attack by lawmakers who insist on Rivian dealerships
Reading time: 3 minutes Is Rivian’s business going to be threatened by OEM and dealership lobbyists? Or will they just abandon Detroit altogether?
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In-car personalization is out. Could exterior car personalization be in?
Reading time: 3 minutes With the buzz of in-car personalization fading, perhaps the industry should turn its sights to the car’s exterior? Before we do …
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6 ways to turn that slide of bullet points into visually compelling content
Reading time: 5 minutes We’ve all seen it – text so heavy the slide looks like an eye chart. But bulleted text can be wrangled. Here are a few ideas.