Apple versus GM: an unfair fight
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
What we think.
The thrills and chills of automotive technology marketing
Latest insights
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What’s the deal with &zwnj?
Reading time: 4 minutes Aren’t you dying to know what’s that garbage at the end of your emails? (Wouldn’t it be even better if you could help get rid of it?)
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The important role of content in the customer buying journey
Reading time: 5 minutes Creating content to attract and engage prospects shouldn’t be guesswork. Here’s how to strategically map it to meet prospect needs depending on where they are in the buying cycle.
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Where are you on the tech company maturity curve?
Reading time: 5 minutes A technology company’s leadership and culture tend to create different types of organizations. And those that survive long enough follow a natural maturity curve. What type of company do you work for?
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Pandemic marketing 101: revive content creation
Reading time: 2 minutes Pandemic budget cuts shouldn’t end your marketing, but instead resuscitate it – in the direction you should be headed anyway.
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6 ways to turn that slide of bullet points into visually compelling content
Reading time: 5 minutes We’ve all seen it – text so heavy the slide looks like an eye chart. But bulleted text can be wrangled. Here are a few ideas.
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You’re Not a Thought Leader – Please Stop Saying It
Reading time: 4 minutes If you’re creating what you think is thought leadership content, that’s the first sign you’re not a thought leader.
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Corporate Partnerships: Starting Off On The Right Foot
Reading time: 5 minutes If you’re having problems establishing lasting corporate partnerships, maybe you’re going about it the wrong way. Here are the three main problems we see and what you can do about them.
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How market affects metrics
Reading time: 3 minutes Is there anything special about marketing metrics when you’ve got a specialty niche market or highly tailored audience? You betcha.
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In Defense of Passive Voice or Why Engineers Write Funny
Reading time: 6 minutes The debate rages on – will engineers ever be able to give up passive voice? I put down the first line of defense and claim “no, for good reason!”
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Volvo’s Vision 2020 inspired an industry, then failed – just not in the way you think
Reading time: 4 minutes Volvo Vision 2020 was an incredible moonshot, and few in the industry thought they’d get there. But it wasn’t their accident rate that ended up failing.
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B2B Positioning: Have you got it right?
Reading time: 7 minutes Positioning may seem like a simple concept, but don’t be fooled. It looks easy, but few organizations truly understand what it is, how to do it properly, and what to do with it. We show you how to get started.