The Failure of Fail Fast Culture
Reading time: 4 minutes “Fail fast, fail often” has some serious problems that sabotage success. We identify the issues and suggest some corrections to the mindset.
What we think.
The thrills and chills of automotive technology marketing
Reading time: 4 minutes “Fail fast, fail often” has some serious problems that sabotage success. We identify the issues and suggest some corrections to the mindset.
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
Reading time: 4 minutes If you’re creating what you think is thought leadership content, that’s the first sign you’re not a thought leader.
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.
Reading time: 4 minutes “Fail fast, fail often” has some serious problems that sabotage success. We identify the issues and suggest some corrections to the mindset.
Reading time: 3 minutes Virtual CES just wasn’t the same. What did we miss from the physical event? Will it ever recover its same vitality?
Reading time: 2 minutes The new US president is fast-tracking EV investments, which is great news for automakers who are starting to embrace the technology with gusto.
Reading time: 3 minutes If you’re voting for Detroit over Silicon Valley, you’ll like this next update in the Apple vs GM race to AEVs.
Reading time: 3 minutes Automakers everywhere are being asked to take increasing responsibility for the environmental impact of their cars throughout their lifecycle. Could natural fiber be the answer?
Reading time: 3 minutes A brief discussion about territorial acknowledgement and why we changed our contact page to include one for the Algonquin peoples.
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
Reading time: 4 minutes Aren’t you dying to know what that garbage at the end of half your emails is? (Wouldn’t it be even better if you could help get rid of it?)
Reading time: 2 minutes What do you need to test autonomous cars in winter conditions? We look into Ottawa’s unique Area X.O smart mobility center, which can give you a leg up in your research, development, and testing. (Or is that a tire up?)
Reading time: 5 minutes Creating content to attract and engage prospects shouldn’t be guesswork. Here’s how to strategically map it to meet prospect needs depending on where they are in the buying cycle.
Reading time: 3 minutes We might not have power, but we do have opinions. We discuss the pitfalls behind companies being political and express our own opinions on today’s politics.
Reading time: 3 minutes What is “triple bottom line” and are corporations uniquely positioned to affect change? What can you do as an employee? Plenty, as it turns out.