We’re Three Years From 100% Unemployment
Reading time: 3 minutes ChatGPT has finally done it – made everyone you know obsolete. What now?
What we think.
The thrills and chills of automotive technology marketing
Popular insights
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A Painful Process: Buying a Software-defined Car from a Traditional OEM
Reading time: 8 minutes My process of buying a new software-laden car drove home the message that OEMs and dealerships are woefully unprepared. Here’s what happened.
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Volvo’s Vision 2020 inspired an industry, then failed – just not in the way you think
Reading time: 4 minutes Volvo Vision 2020 was an incredible moonshot, and few in the industry thought they’d get there. But it wasn’t their accident rate that ended up failing.
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The invisible competitor stealing your business
Reading time: 7 minutes Positioning your company’s products with a SWOT? Make sure that you don’t forget about this invisible competitor that could be your biggest threat.
Latest insights
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Is your marketing adding strategic value and building company growth?
Reading time: 3 minutes If you don’t have a marketing leader at the executive table, you’re missing out on many strategic benefits. Here’s five of them.
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We’re Three Years From 100% Unemployment
Reading time: 3 minutes ChatGPT has finally done it – made everyone you know obsolete. What now?
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How To Talk To Journalists
Reading time: 5 minutes If you’re preparing for a journalist interview, you’ll want to take advice from a journalist, such as our guest blogger Neal Ungerleider.
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How to Establish Yourself as a Genuine Thought Leader
Reading time: 5 minutes Thought leadership is powerful, influential, and completely misunderstood. Here’s what it is and how to get started.
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Can You Use AI Generated Images in Your Next Presentation?
Reading time: 9 minutes Is there any way that savvy marketers can use the explosion of AI image generators to their advantage? Let’s find out.
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How to elevate your message
Reading time: 3 minutes The further up the food chain you go in your sales encounters, the less you should talk about technology details. Here’s how to elevate your message from engineering to the C-suite.
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The invisible competitor stealing your business
Reading time: 7 minutes Positioning your company’s products with a SWOT? Make sure that you don’t forget about this invisible competitor that could be your biggest threat.
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EV semis: a failed experiment or the future of long-haul transportation?
Reading time: 7 minutes Are electric semi-trucks ever going to happen? They already are and if you’re skeptical like I was you’ll want to read this to see why.
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12 tips to take your presentations from muddled to mesmerizing
Reading time: 4 minutes By boosting the visual punch of your presentations, you’ll make them far more effective. Here’s a dozen simple things you can do today.
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Brand strategy: Branded house or house of brands?
Reading time: 5 minutes There are several ways you can go about naming your products. This post looks at two different strategies and helps you decide which is right for your company and your products.
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The Trucker Convoys Have Just Fast-tracked Autonomous
Reading time: 2 minutes How has the Freedom Convoy impacted self-driving trucks? We outline the many ways this will pave the way for driverless semis.
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Can New OEMs Build Cars?
Reading time: 3 minutes So many of the new automakers are running into delays and unexpected problems. We get to the root of why.