OnStar: The Canary in the Coalmine
Reading time: 4 minutes OnStar recently announced they are planning on opening their services to non-GM vehicles. Seems like a sound business decision, right? Maybe, but it’s not a good omen.
What we think.
The thrills and chills of automotive technology marketing
Popular insights
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The Coming Era of eTrucks
Reading time: 7 minutes We look at the top contending eTrucks with our infographic and thoughts on some of the best features.
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Do blogs work? What we learned by doing our own
Reading time: 4 minutes We made a commitment to blog once a week and to promote our posts through a monthly newsletter and on social media. How hard could it be?
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Why your positioning is all wrong
Reading time: 4 minutes Some people think positioning is a pointless marketing exercise yet it affects your business in so many ways. Here’s how to recognize poor positioning and improve it.
Latest insights
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The zero-mile car-sharing use case
Reading time: 2 minutes Car sharing in Japan often has less to do with driving and more to do with personal space. What are these non-driving use cases and when are they coming to North America?
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Are ride and car sharing profitable at scale?
Reading time: 3 minutes Ride sharing companies keep going out of business and automakers keep shutting down their car sharing operations. Is this transportation option doomed?
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OnStar: The Canary in the Coalmine
Reading time: 4 minutes OnStar recently announced they are planning on opening their services to non-GM vehicles. Seems like a sound business decision, right? Maybe, but it’s not a good omen.
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The Coming Era of eTrucks
Reading time: 7 minutes We look at the top contending eTrucks with our infographic and thoughts on some of the best features.
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The Tesla Drone Hack Explained
Reading time: 7 minutes The drone-powered coup was another highly visible hack in Tesla’s history. Here’s what it means for Tesla, the automotive community, and the future.
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Why your positioning is all wrong
Reading time: 4 minutes Some people think positioning is a pointless marketing exercise yet it affects your business in so many ways. Here’s how to recognize poor positioning and improve it.
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8 common blogging mistakes and how to avoid them
Reading time: 6 minutes Is your blog a yawner? Here are the top reasons why your blog may not be working and how to change it so that it does.
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Breaking the blog jam – our top 10 ways to find blog ideas when you’re stuck
Reading time: 8 minutes Tired of staring at a blank screen with an impending blog deadline? This list can help spark some ideas and get you going!
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Do blogs work? What we learned by doing our own
Reading time: 4 minutes We made a commitment to blog once a week and to promote our posts through a monthly newsletter and on social media. How hard could it be?
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Entering the CES bubble
Reading time: 3 minutes With CES planning to open its doors in 2022, we review with anticipation its numerous safety precautions for attendees.
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Will Tesla Survive its Sale?
Reading time: 3 minutes The Tesla sale comes as a tremendous shock to both industry insiders and consumers alike. Now what? Let’s look at the finer points of the Geely acquisition.
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Joint venture achieves reliable L5 autonomy
Reading time: 3 minutes The road to autonomous has been fraught with challenges but this surprising JV of competitors may be the turn in the road we all need.