What we think.
The thrills and chills of automotive technology marketing
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.
Reading time: 4 minutes If you’re creating what you think is thought leadership content, that’s the first sign you’re not a thought leader.
Reading time: 5 minutes We’ve all seen it – text so heavy the slide looks like an eye chart. But bulleted text can be wrangled. Here are a few ideas.
Reading time: 3 minutes Is there any point in arguing about whether autonomously driven or human-controlled car crashes are most to fear? Not when more people die by suicide each year than by car crash of any kind.
Reading time: 2 minutes Pandemic budget cuts shouldn’t end your marketing, but instead resuscitate it – in the direction you should be headed anyway.
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.
Reading time: 3 minutes Is Rivian’s business going to be threatened by OEM and dealership lobbyists? Or will they just abandon Detroit altogether?
Reading time: 3 minutes With the buzz of in-car personalization fading, perhaps the industry should turn its sites to the car’s exterior? Before we do …
Reading time: 5 minutes We’ve all seen it – text so heavy the slide looks like an eye chart. But bulleted text can be wrangled. Here are a few ideas.
Reading time: 4 minutes If you’re creating what you think is thought leadership content, that’s the first sign you’re not a thought leader.
Reading time: 5 minutes If you’re having problems establishing lasting corporate partnerships, maybe you’re going about it the wrong way.
Reading time: 3 minutes Is there any point in arguing about whether autonomously driven or human-controlled car crashes are most to fear? Not when more people die by suicide each year than by car crash of any kind.
Reading time: 3 minutes Is there anything special about marketing metrics when you’ve got a specialty niche market or highly tailored audience? You betcha.
Reading time: 4 minutes Recent protests around the world have put a renewed spotlight on racial inequalities of all kinds – but who is watching what we say?
Reading time: 6 minutes The debate rages on – will engineers ever be able to give up passive voice? I put down the first line of defense and claim “no, for good reason!”
Reading time: 4 minutes Volvo Vision 2020 was an incredible moonshot, and few in the industry thought they’d get there. But it wasn’t their accident rate that ended up failing.
