What we think.
The thrills and chills of automotive technology marketing
Reading time: 4 minutes Everyone is excited about the cost savings of EVs. But who is going to pay for our infrastructure once fuel taxes become a thing of the past? We look at the best options to prevent our roads from irretrievable decay.
Reading time: 5 minutes This is the one b2b technology marketing tip you must know about. Don’t write another headline before you read this!
Reading time: 4 minutes OnStar recently announced they are planning on opening their services to non-GM vehicles. Seems like a sound business decision, right? Maybe, but it’s not a good omen.
Reading time: 4 minutes We made a commitment to blog once a week and to promote our posts through a monthly newsletter and on social media. How hard could it be?
Reading time: 8 minutes My process of buying a new software-laden car drove home the message that OEMs and dealerships are woefully unprepared. Here’s what happened.
Reading time: 6 minutes As the connected car industry grows, loggers and the data they collect open up a whole host of security vulnerabilities. Here’s what you need to know to understand the threat.
Reading time: 3 minutes Singling out an audience to target can be profitable when done properly and a waste of resources when not. Here’s three mistakes to avoid.
Reading time: 6 minutes Free cloud services let you get a business off the ground with little or no initial capital outlay and no monthly fees. There’s gotta be a catch. What are you missing that could sink your company?
Reading time: 4 minutes Everyone is excited about the cost savings of EVs. But who is going to pay for our infrastructure once fuel taxes become a thing of the past? We look at the best options to prevent our roads from irretrievable decay.
Reading time: 5 minutes CEOs can be wildly different but they typically make similar mistakes when it comes to marketing their companies. We examine some of the ones we frequently encounter and how to fix them.
Reading time: 4 minutes EVs provide a host of benefits and several drawbacks. We’re betting our money on ZEVs – here’s why you should too.
Reading time: 5 minutes This is the one b2b technology marketing tip you must know about. Don’t write another headline before you read this!
Reading time: 7 minutes How well does the world’s smartest AI work when given a real-life task: writing marketing content? The answer may surprise you.
Reading time: 2 minutes Car sharing in Japan often has less to do with driving and more to do with personal space. What are these non-driving use cases and when are they coming to North America?
Reading time: 3 minutes Ride sharing companies keep going out of business and automakers keep shutting down their car sharing operations. Is this transportation option doomed?
Reading time: 4 minutes OnStar recently announced they are planning on opening their services to non-GM vehicles. Seems like a sound business decision, right? Maybe, but it’s not a good omen.
