The invisible competitor stealing your business
Reading time: 7 minutes Positioning your company’s products with a SWOT? Make sure that you don’t forget about this invisible competitor that could be your biggest threat.
What we think.
The thrills and chills of automotive technology marketing
Popular insights
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Mythbusting George Hotz, the “Bad Boy” of Autonomous
Reading time: 7 minutes George Hotz knows how to generate buzz. We look at his hit parade of controversial statements and bust some myths.
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A Painful Process: Buying a Software-defined Car from a Traditional OEM
Reading time: 8 minutes My process of buying a new software-laden car drove home the message that OEMs and dealerships are woefully unprepared. Here’s what happened.
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6 ways to turn that slide of bullet points into visually compelling content
Reading time: 5 minutes We’ve all seen it – text so heavy the slide looks like an eye chart. But bulleted text can be wrangled. Here are a few ideas.
Latest insights
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How to elevate your message
Reading time: 3 minutes The further up the food chain you go in your sales encounters, the less you should talk about technology details. Here’s how to elevate your message from engineering to the C-suite.
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The invisible competitor stealing your business
Reading time: 7 minutes Positioning your company’s products with a SWOT? Make sure that you don’t forget about this invisible competitor that could be your biggest threat.
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EV semis: a failed experiment or the future of long-haul transportation?
Reading time: 7 minutes Are electric semi-trucks ever going to happen? They already are and if you’re skeptical like I was you’ll want to read this to see why.
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12 tips to take your presentations from muddled to mesmerizing
Reading time: 4 minutes By boosting the visual punch of your presentations, you’ll make them far more effective. Here’s a dozen simple things you can do today.
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Brand strategy: Branded house or house of brands?
Reading time: 5 minutes There are several ways you can go about naming your products. This post looks at two different strategies and helps you decide which is right for your company and your products.
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The Trucker Convoys Have Just Fast-tracked Autonomous
Reading time: 2 minutes How has the Freedom Convoy impacted self-driving trucks? We outline the many ways this will pave the way for driverless semis.
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Can New OEMs Build Cars?
Reading time: 3 minutes So many of the new automakers are running into delays and unexpected problems. We get to the root of why.
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What is Marketing’s Role in the Sales Process?
Reading time: 5 minutes Marketing’s role is often misunderstood by sales, leading to frustration and strained relationships. How do you get the two departments to play nice and what’s the big deal if they don’t?
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A Painful Process: Buying a Software-defined Car from a Traditional OEM
Reading time: 8 minutes My process of buying a new software-laden car drove home the message that OEMs and dealerships are woefully unprepared. Here’s what happened.
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From printfs to Paper Trails: Lessons for Automotive Logging Cybersecurity
Reading time: 6 minutes As the connected car industry grows, loggers and the data they collect open up a whole host of security vulnerabilities. Here’s what you need to know to understand the threat.
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Three Mistakes to Avoid When Adopting a Vertical Strategy
Reading time: 3 minutes Singling out an audience to target can be profitable when done properly and a waste of resources when not. Here’s three mistakes to avoid.
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The Hidden Risks of the Zero-dollar Cloud
Reading time: 6 minutes Free cloud services let you get a business off the ground with little or no initial capital outlay and no monthly fees. There’s gotta be a catch. What are you missing that could sink your company?