Apple versus GM: an unfair fight
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
What we think.
The thrills and chills of automotive technology marketing
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
Reading time: 3 minutes Is Rivian’s business going to be threatened by OEM and dealership lobbyists? Or will they just abandon Detroit altogether?
Reading time: 6 minutes The debate rages on – will engineers ever be able to give up passive voice? I put down the first line of defense and claim “no, for good reason!”
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.
Reading time: 3 minutes If you’re voting for Detroit over Silicon Valley, you’ll like this next update in the Apple vs GM race to AEVs.
Reading time: 3 minutes Automakers everywhere are being asked to take increasing responsibility for the environmental impact of their cars throughout their lifecycle. Could natural fiber be the answer?
Reading time: 3 minutes A brief discussion about territorial acknowledgement and why we changed our contact page to include one for the Algonquin peoples.
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
Reading time: 4 minutes Aren’t you dying to know what that garbage at the end of half your emails is? (Wouldn’t it be even better if you could help get rid of it?)
Reading time: 2 minutes What do you need to test autonomous cars in winter conditions? We look into Ottawa’s unique Area X.O smart mobility center, which can give you a leg up in your research, development, and testing. (Or is that a tire up?)
Reading time: 5 minutes Creating content to attract and engage prospects shouldn’t be guesswork. Here’s how to strategically map it to meet prospect needs depending on where they are in the buying cycle.
Reading time: 3 minutes We might not have power, but we do have opinions. We discuss the pitfalls behind companies being political and express our own opinions on today’s politics.
Reading time: 3 minutes What is “triple bottom line” and are corporations uniquely positioned to affect change? What can you do as an employee? Plenty, as it turns out.
Reading time: 5 minutes A technology company’s leadership and culture tend to create different types of organizations. And those that survive long enough follow a natural maturity curve. What type of company do you work for?
Reading time: 2 minutes Pandemic budget cuts shouldn’t end your marketing, but instead resuscitate it – in the direction you should be headed anyway.
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.