Apple versus GM: an unfair fight
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
What we think.
The thrills and chills of automotive technology marketing
Popular insights
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Rivian under attack by lawmakers who insist on Rivian dealerships
Reading time: 3 minutes Is Rivian’s business going to be threatened by OEM and dealership lobbyists? Or will they just abandon Detroit altogether?
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In Defense of Passive Voice or Why Engineers Write Funny
Reading time: 6 minutes The debate rages on – will engineers ever be able to give up passive voice? I put down the first line of defense and claim “no, for good reason!”
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COVID car: Could the pandemic bring a resurgence to the auto industry?
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.
Latest insights
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Who’s building Apple’s Car? And don’t count GM out yet
Reading time: 3 minutes If you’re voting for Detroit over Silicon Valley, you’ll like this next update in the Apple vs GM race to AEVs.
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The fast and the flaxseed: natural fiber driving
Reading time: 3 minutes Automakers everywhere are being asked to take increasing responsibility for the environmental impact of their cars throughout their lifecycle. Could natural fiber be the answer?
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Acknowledgment: Third Law is on Algonquin territory
Reading time: 3 minutes A brief discussion about territorial acknowledgement and why we changed our contact page to include one for the Algonquin peoples.
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Apple versus GM: an unfair fight
Reading time: 5 minutes The market seems to think Apple is a better car maker than GM, yet they’ve never built a car. Is there a chance the market is right?
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What’s the deal with &zwnj?
Reading time: 4 minutes Aren’t you dying to know what that garbage at the end of half your emails is? (Wouldn’t it be even better if you could help get rid of it?)
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Winter is coming: snow-proof your autonomous cars
Reading time: 2 minutes What do you need to test autonomous cars in winter conditions? We look into Ottawa’s unique Area X.O smart mobility center, which can give you a leg up in your research, development, and testing. (Or is that a tire up?)
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The important role of content in the customer buying journey
Reading time: 5 minutes Creating content to attract and engage prospects shouldn’t be guesswork. Here’s how to strategically map it to meet prospect needs depending on where they are in the buying cycle.
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On becoming a political company
Reading time: 3 minutes We might not have power, but we do have opinions. We discuss the pitfalls behind companies being political and express our own opinions on today’s politics.
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Triple bottom line: How to be an influencer for the rest of us
Reading time: 3 minutes What is “triple bottom line” and are corporations uniquely positioned to affect change? What can you do as an employee? Plenty, as it turns out.
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Where are you on the tech company maturity curve?
Reading time: 5 minutes A technology company’s leadership and culture tend to create different types of organizations. And those that survive long enough follow a natural maturity curve. What type of company do you work for?
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Pandemic marketing 101: revive content creation
Reading time: 2 minutes Pandemic budget cuts shouldn’t end your marketing, but instead resuscitate it – in the direction you should be headed anyway.
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COVID car: Could the pandemic bring a resurgence to the auto industry?
Reading time: 4 minutes COVID-19 has cut our mileage and our gas bills, but it’s also done something else that may turn out to be quite important for the survival of the automotive industry.