Is your marketing adding strategic value and building company growth?
Reading time: 3 minutes If you don’t have a marketing leader at the executive table, you’re missing out on many strategic benefits. Here’s five of them.
Posts by Nancy Young
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How to Establish Yourself as a Genuine Thought Leader
Reading time: 5 minutes Thought leadership is powerful, influential, and completely misunderstood. Here’s what it is and how to get started.
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How to elevate your message
Reading time: 3 minutes The further up the food chain you go in your sales encounters, the less you should talk about technology details. Here’s how to elevate your message from engineering to the C-suite.
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12 tips to take your presentations from muddled to mesmerizing
Reading time: 4 minutes By boosting the visual punch of your presentations, you’ll make them far more effective. Here’s a dozen simple things you can do today.
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Brand strategy: Branded house or house of brands?
Reading time: 5 minutes There are several ways you can go about naming your products. This post looks at two different strategies and helps you decide which is right for your company and your products.
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What is Marketing’s Role in the Sales Process?
Reading time: 5 minutes Marketing’s role is often misunderstood by sales, leading to frustration and strained relationships. How do you get the two departments to play nice and what’s the big deal if they don’t?
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Three Mistakes to Avoid When Adopting a Vertical Strategy
Reading time: 3 minutes Singling out an audience to target can be profitable when done properly and a waste of resources when not. Here’s three mistakes to avoid.
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The Most Common Marketing Mistakes CEOs Make
Reading time: 5 minutes CEOs can be wildly different but they typically make similar mistakes when it comes to marketing their companies. We examine some of the ones we frequently encounter and how to fix them.
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Infographic: what’s beyond today’s EVs?
Reading time: 4 minutes EVs provide a host of benefits and several drawbacks. We’re betting our money on ZEVs – here’s why you should too.
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Hertz so good – taking advantage of parked rentals
Reading time: 2 minutes Car sharing in Japan often has less to do with driving and more to do with personal space. What are these non-driving use cases and when are they coming to North America?
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Why your positioning is all wrong
Reading time: 4 minutes Some people think positioning is a pointless marketing exercise yet it affects your business in so many ways. Here’s how to recognize poor positioning and improve it.
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8 common blogging mistakes and how to avoid them
Reading time: 6 minutes Is your blog a yawner? Here are the top reasons why your blog may not be working and how to change it so that it does.