Posts by Nancy Young
Reading time: 2 minutesIn the ever-evolving world of technology, millions of individuals the world over work magic with bits and bytes. A case in point is the recent ARS Technica article on a quirky game…
Reading time: 3 minutesIf you don’t have a marketing leader at the executive table, you’re missing out on many strategic benefits. Here’s five of them.
Reading time: 5 minutesThought leadership is powerful, influential, and completely misunderstood. Here’s what it is and how to get started.
Reading time: 3 minutesThe further up the food chain you go in your sales encounters, the less you should talk about technology details. Here’s how to elevate your message from engineering to the C-suite.
Reading time: 4 minutesBy boosting the visual punch of your presentations, you’ll make them far more effective. Here’s a dozen simple things you can do today.
Reading time: 5 minutesThere are several ways you can go about naming your products. This post looks at two different strategies and helps you decide which is right for your company and your products.
Reading time: 5 minutesMarketing’s role is often misunderstood by sales, leading to frustration and strained relationships. How do you get the two departments to play nice and what’s the big deal if they don’t?
Reading time: 3 minutesSingling out an audience to target can be profitable when done properly and a waste of resources when not. Here’s three mistakes to avoid.
Reading time: 5 minutesCEOs can be wildly different but they typically make similar mistakes when it comes to marketing their companies. We examine some of the ones we frequently encounter and how to fix them.
Reading time: 4 minutesEVs provide a host of benefits and several drawbacks. We’re betting our money on ZEVs – here’s why you should too.
Reading time: 2 minutesCar sharing in Japan often has less to do with driving and more to do with personal space. What are these non-driving use cases and when are they coming to North America?
Reading time: 4 minutesSome people think positioning is a pointless marketing exercise yet it affects your business in so many ways. Here’s how to recognize poor positioning and improve it.
