Who we are.
A boutique marketing agency focused on the autotech market
Knowledge
We have first-hand knowledge of the complex autotech ecosystem, which allows us to bridge the gap between technology innovators and difficult-to-reach decision makers.
Experience
We have the engineering chops and marketing proficiency to digest highly complex automotive technology and translate its value in ways that resonate, influence, and drive engagement.
Andy is a sought-after voice in the automotive technology industry. His reputation is rooted in hands-on experience in the autotech trenches – software architecture and engineering at OnStar, technical sales and product marketing at QNX, and on-site engineering support with several tier ones – for over two decades. As a well-known and well-connected expert, Andy is the winner of the 2015 Top Car Celeb, Analyst, or Advocate Award from Auto Connected Car News and was the Conference Director for AutoMobility LA for five years in a row.
“We are curious, honest people with quiet confidence in our ability to deliver. We listen attentively, ‘get it’ quickly, and deliver great results with little customer effort. We value integrity and are true to our word, ourselves, and you.”
Nancy is an accomplished marketing communications professional and award-winning writer with over 20 years of experience in automotive technology and embedded software. Prior to founding Third Law, Nancy worked at QNX for 13 years — first as a writer and then as a marcoms manager, responsible for creating and delivering the autotech promotional strategy. Her numerous accolades throughout her career come from organizations like the International Association of Business Communicators (IABC) and the Society for Technical Communication (STC).
Although we’re a small agency, you’d never know it from the scope of our work. We partner with designers, web developers, event managers, digital strategists, photographers, videographers, and PR experts to make almost anything happen.
No, we’re not a law firm. Third Law comes from Newton’s third law of motion: For every action there is an equal and opposite reaction. Rather than the physical forces of Newton, the primary interactions we manage are in the marketing realm between messages and minds. Whether it’s the connection between programmers and influencers, or innovators and decision makers, we know from experience that success in the automotive market comes from a properly positioned product, thought leadership, and a sustained effort to get your message in front of the right people. Our mission is to get a reaction from your audience – automakers, suppliers, and influential third parties.
“Third Law is run by the most knowledgeable, good-natured people in the automotive tech business. They deliver industry leadership thanks to their understanding of how hardware, software, and consumers interact in cars.”
Roger Lanctot, Director Automotive Connected Mobility, Global Automotive Practice, Strategy Analytics
International cybersecurity leader Irdeto wanted to get into the automotive market, but wasn’t sure how to go about it. Third Law helped educate them on the autotech industry and customers, translate their value proposition into automotive-friendly terms, and start them on the road to success.
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